Entrant Company
Our LEGO Agency
Entry Type
Product/Service
Build to Move reimagines the school playground as an open-ended system children can rebuild themselves.
LEGO × Nike created oversized modular “sport bricks” that kids lift, stack, and rearrange to design their own routes and challenges. Without fixed rules or prescribed movements, play becomes the driver of physical activity.
The result is a playground that changes every day—where movement feels less like exercise and more like play.
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