Twix set out to launch its new brand platform - Two Is More Than One – across 75 markets. We needed a hero commercial that would capture global audiences in a way that felt unique, epic, and true to the brand – building on what they already loved about Twix. The film opens on a cinematic car chase, bathed in Twix’s distinctive gold and red hues. The hero then subverts expectations by deliberately driving off a cliff and landing upside down, revealing he’s not driving one car, but two on top of each other. The hero’s twin in the car below takes a bite of Twix and drives their double car into the sunset – an iconic visual expression of 'Two is More Than One' in any market. This sparked other visual metaphors for Twix’s twoness across the campaign, including passion-led content in Social to drive fame and relevance with young audiences.