Bronze
Award
Heinz Dipper
Kraft Heinz
Canada
2026
Share:
Entrant Company
Rethink
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Creative Disruption
Category
Media
For decades, a massive barrier stood between fry lovers and their favorite condiment: the logistical nightmare of on-the-go snacking. With 80% of consumers skipping sauce to avoid the mess of condiment gymnastics; Heinz, a brand built on irrational love, realized that to protect the consumer experience, we had to evolve the fry box. By tracing the iconic Heinz keystone, Heinz engineered the Heinz Dipper: a revolutionary fry box with a built-in dipping pocket designed for the perfect viscosity of Heinz condiments. Launched across 12 countries and supported by a tech-inspired global media plan, the campaign transformed a functional pain point into a global phenomenon. Generating over 1 billion earned impressions in its first week and sparking a surge of inbound requests from global QSR partners, the Heinz Dipper didn't just reclaim market share, it fundamentally redefined the way the world consumes fries.
Credits
Advertising Agency
Rethink
Toronto/Montreal/Vancouver
Advertiser / Brand
Kraft Heinz
Toronto
Advertising Agency
Rethink
Toronto/Montreal/Vancouver
Agency Network
Rethink
Toronto/Montreal/Vancouver/New York
Post Production Company
School Editing
Toronto
Public Relations Agency
Zeno Group
Chicago
Public Relations Agency
Zeno Group
Toronto
Chief Creative Officer
Aaron Starkman
Rethink
Chief Creative Officer
Mike Dubrick
Rethink
Chief Strategy Officer
Sean McDonald
Rethink
Executive Creative Director
Xavier Blais
Rethink
Group Creative Director
Zachary Bautista
Rethink
Group Creative Director
Geoff Baillie
Rethink
Creative Director
Jacquelyn Parent
Rethink
Creative Director
Luiz Faria
Rethink
Creative Director
Karine Doucet
Rethink
Copywriter
Jacquelyn Parent
Rethink
Art Director
Luiz Faria
Rethink
Art Director
Loretta Lau
Rethink
Art Director
Hayley Hinkley
Rethink
Strategist
Julian Morgan
Rethink
Strategist
Emma Bayfield
Rethink
Group Production Lead - Integrated
AJ Merrick
Rethink
Producer
Tricia Lapidario
Rethink
Associate Director - Integrated
Kate A. Spencer
Rethink
Group Business Lead
Adam Ball
Rethink
Group Account Director
David Greisman
Rethink
Group Account Director
Kai de Bruyn Kops
Rethink
Account Director
Emily Anzarouth
Rethink
Account Director
Linda Nguyen
Rethink
Account Director
Hannah Casey
Rethink
Account Manager
David Birer
Rethink
Account Supervisor
Ashlynn Labinaz
Rethink
Studio Manager
Todd Bennett
Rethink
Studio Artist
Justin Chan
Rethink
Studio Artist
Carl DeVouge
Proofreader
Davina Haisell
Rethink
Post Supervisor
Shannon Ing
Rethink
Global Chief Growth Officer
Diana Frost
Kraft Heinz
Chief Marketing Officer
Todd Kaplan
Kraft Heinz
Vice President, Global Heinz Brand
Nina Patel
Kraft Heinz
Head of Global Heinz Communications
Megan Lang
Kraft Heinz
Director, North American Brand PR
Jenna Thornton
Kraft Heinz
Associate Director, Global Heinz Brand Communications & Creativity
Lourenço Arriaga
Kraft Heinz
Associate Director, Heinz Brand Communications
Jamie Mack
Senior Brand Manager, Heinz Brand Communications & Creativity
Keenan White
Kraft Heinz
Senior Brand Manager, Global Heinz Brand Comms & Creativity
Jacqueline Chao
Kraft Heinz
Senior Brand Manager
Jacqueline Salamack
Kraft Heinz
Senior Manager, NA Brand PR & Media Relations
Kate Mitchell
Kraft Heinz
Head of Inclusive Marketing
Danielle Spikener
Kraft Heinz
Head of Brand Communications
Brian Neumann
Kraft Heinz
Lead, Brand & Creativity
Brooke Morrison
Kraft Heinz
Senior Brand Manager, Inclusive Marketing
Dominique Robinson
Kraft Heinz
EVP, Head of Integrated Communications
Missy Maher
Zeno Group
Senior Vice President
Jamie Dammrich
Zeno Group
Vice President
Bri Shanley
Zeno Group
Senior Account Supervisor
Bethany Roth
Zeno Group
Senior Account Executive, Media Relations
Veronica Smith
Zeno Group
Account Executive
Lulu Saias
Zeno Group
AE, Brand
Kaylee Braasch
Zeno Group
Vice President
David Dwyer
Zeno Group
Vice President
Brock McLaughlin
Zeno Group
Account Director
Emma Keane
Zeno Group
Account Manager
Ethan Gallagher
Zeno Group
Senior Account Executive
Linda Hoang
Zeno Group
Senior Account Executive
Claire Tam
Zeno Group
Account Executive
Noor Masud
Zeno Group
Executive Producer
Lindsey Rebeiro
United Assembly
Food Stylist
David Grenier
United Assembly
Prop Stylist
Dani Reynolds
United Assembly
Online
Hardave Grewal
Rethink
Senior Post Production Supervisor
Tyler Erdelac
Rethink
Digital Designer
Alex Fleming
Rethink
Digital Designer
Dustin Gamble
Rethink
Creative Director
André Maciel
Black Madre
Executive Director
Tina Castro
Black Madre
Executive Account
Camila Holzmann
Black Madre
Planning
Le Alves
Black Madre
Planning
Beatriz Perrote
Black Madre
Planning
Tommy Martins
Black Madre
Head of Production
Laryssa Andrade
Black Madre
Producer
Felipe Ribs
Black Madre
Head of Art
Igor RAS
Black Madre
CGI Artist
Mazola Rímoli
Black Madre
Audio Engineer
Owen Hooper
Printing
David McMurdo
The Promotions Specialist
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