Bronze
Award
Let It Fly
Saudia Airlines
Saudi Arabia
2026
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Entrant Company
Saatchi & Saatchi UAE
Entry Type
Product/Service
Program
Clio Awards 2026
Medium Type
Professional
Medium
Design
Category
Direct Marketing
Saudia Airlines, the national flag carrier and gateway to the Kingdom, reimagined baggage allowance so Saudi culture wouldn't be treated as excess weight. Creating the first luggage stickers that turn cultural souvenirs into extra baggage allowance. A limited-edition collection inspired by Saudi arts, crafts, and symbols, designed by regional and global artists. Encouraging travellers to carry more of Saudi and rewarding them for it.
Credits
Advertising Agency
Saatchi & Saatchi UAE
Dubai
Brand
Saudia
Jeddah
Advertising Agency
Saatchi & Saatchi UAE
Dubai
Agency Network
Saatchi & Saatchi
Dubai
Holding Company
Publicis Groupe
Dubai
Advertising Agency
Publicis KSA
Riyadh
Production Company
Twist Productions
Dubai
Public Relations Agency
CJPR & Co
London
Production Company
Believe TV
Santiago
Chief Creative Officer
Sebastien Boutebel
Saatchi & Saatchi ME
VP Marketing
Essam Akhonbay
Chief Executive Officer
Bassel Kakish
Publicis Groupe Middle East & Turkey
Chief Creative Officer
Sebastien Boutebel
Saatchi & Saatchi ME
Chief Strategy Officer
Tahaab Rais
Publicis Groupe Middle East & Turkey
Chief Executive Officer
Ahmed Younis (Fizo)
Publicis Groupe ME
Chief Executive Officer
Nathalie Gevresse
Publicis Groupe ME
Chief Executive Officer
Samir Antoun
Publicis Gulf
Chief Executive Officer
Ramzi Sleiman
Saatchi & Saatchi Gulf
Creative Director
Rita Harbie
Publicis One Unlimited
Associate Creative Director
Vinicius Claudino
Saatchi & Saatchi ME
Associate Creative Director
Diego Espinoza
Publicis One touch
Associate Design Director
Joao Xavier
Saatchi & Saatchi ME
Senior Art Director
Ludmila Abramov
Saatchi & Saatchi ME
Senior Copywriter
Stephanie Rodriguez
Publicis One Unlimited
Designer
Victoria Cordeiro
Saatchi & Saatchi ME
Head of Strategy
Adrian Mutescu
Saatchi & Saatchi ME
Associate Business Director, Strategy & Insights
Inaan Budhiraja
Saatchi & Saatchi ME
Business Director
Makram El-Khatib
Publicis KSA
Associate Business Director
Julia Masri
Publicis KSA
Senior Communications Executive
Carmen Hatoum
Publicis KSA
Communications Executive
Abdulrahman Hariri
Publicis KSA
Senior Arabic Copywriter
Khalid Maina
Publicis KSA
Arabic Copywriter
Shaikhah Al-Otaibi
Publicis KSA
Senior Creative Services Executive
Edmond Msallem
Publicis ME
Head of Production
Shereen Mostafa
Publicis Communications UAE
Production Director
Joumana Haddad
Publicis Communications UAE
Senior Producer
Aly El Esseily
Publicis Communications UAE
Producer
Edmond Mattar
Publicis Communications UAE
Creative Services
Sylvia Trinidade
Prodigious ME
GM Brand & Marketing
Shukri AlJudaibi
Saudia Airlines
Manager, Media & Digital Marketing
Raad AlGhuraybi
Saudia Airlines
Brand Consultant
Waseem Massis
Saudia Airlines
Specialist, Media & Digital Marketing
Hassan Muhaimid
Saudia Airlines
Founder & PR Consultant
Charlotte Joseph
CJPR & Co
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