“Love Is In The Air” flipped the script on CPAP by making intimacy, not inconvenience the hero. Every creative choice was engineered to turn a traditionally unsexy device into a catalyst for connection. Our endline “Love Is In The Air” delivered a smart double entendre celebrating romance while nodding to CPAP’s simple, drug-free therapy. The campaign’s voice was intentionally provocative, with cheeky social lines like: “His sleep apnea was coming between us, so we brought a CPAP into the bedroom.”