Saforelle: Skincare for Down There

Gold Award

Skincare for Down There

Saforelle

France

2026

Skincare for Down There - Pharmacy...

Skincare for Down There - New Shop...

Skincare for Down There - Street...

Skincare for Down There - Bus Stop...

Entrant Company

McCann Health London & McCann Paris

Entry Type

Products & Devices

Launch Country

France

Program

Clio Health 2026

Program

Traditional Mediums

Advertiser Category

Lifestyle, Wellness & Over-the-Counter

Medium

Out of Home

Category

Ambient

Intimate skincare is a topic rarely discussed or shown in public spaces and never in traditional skincare advertising. Saforelle, France’s n1 intimarte skincare brand, saw that as an opportunity and challenged that silence. That’s how Skincare for Downthere was born. We hijacked existing skincare billboards from brandes like Vichy and La Roche Posey by extending the body of the models to include the part that’s left out: the lower body. By hacking a series of skincare ads in the streets of Paris, we created visual and cultural disruption that grab attention and sparked conversation about intimate skincare.

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Executions

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