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Shortlist Award
Unfeed
Apple Health
South Korea
2026
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Entrant Company
SOOKMYUNG WOMEN'S UNIVERSITY
Launch Country
South Korea
Program
Clio Health 2026
Advertiser Category
Student
Category
Creative Use of Media
Unfeed is a proposed Apple Health Focus Mode designed to reduce cravings triggered by digital food content. Today’s social feeds are saturated with highly stimulating food imagery that can influence appetite even when people are not physically hungry. Using AI trained on food imagery, Unfeed detects tempting food content across social media and video in real time. When food appears outside of mealtime, the system selectively shifts only the food area into a subtle blue tone, lowering visual intensity while leaving the rest of the feed unchanged. By reducing visual stimulation rather than removing content, Unfeed helps users distinguish real hunger from digitally triggered cravings and encourages more mindful eating behavior.
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