Wegovy was launching the first FDA-approved weight-loss GLP-1 pill during the Super Bowl. But there was a problem: cultural stigma said taking prescription weight-loss medication was "cheating." So we changed the conversation using humor, while still responsibly educating viewers on the considerations and safety profile of Wegovy. Our spot exposed a simple contradiction: people would gladly take a pill for anything else—parallel parking, flying, rescuing a cat—but judge weight-loss medicine. The repeatable hook "If there was a pill for ___, I'd take it" paired with an all-star comedy ensemble made the message memorable. Results: 1.5 billion impressions, 20x search spike, and Wegovy became the #1 searched branded GLP-1.