WE RISE (The HS TRUTHS Anthem) is an original hip-hop track created in partnership with the artist Parish, a patient advocate living with hidradenitis suppurativa (HS), a chronic skin condition that causes abscesses, bleeding, and scarring. Besides the intense physical pain, HS also impacts mental health—causing social and emotional isolation. The track was developed through community dialogue and expanded through the HS TRUTHS campaign platform, the track reflects the real, lived experiences of people with HS. Rather than presenting a traditional awareness message, We Rise transforms stigma into culture—giving voice to realities often left unspoken. The single launched on major streaming platforms and was amplified across ambassador channels, reaching deeply into the HS community. Parish performed the track live at advocacy events and at AAD, bringing the story directly to patients, advocates, and dermatology leaders. More than a campaign asset, WE RISE became a cultural expression shaped by the community itself.