Launch Country
United States
Program
Traditional Mediums
Advertiser Category
Health Awareness & Advocacy
What if the sun could destroy a song?
“You Are My Sunshine,” one of the most beloved lullabies in American culture, was turned into a warning about the dangers of sun exposure. A vinyl record of the song was placed under direct sunlight, allowing heat and ultraviolet radiation to physically warp its grooves.
As the record broke down, so did the sound. The melody bent. The vocals fractured. Warm tones turned brittle. What was once soft and familiar became distorted, unstable, and unsettling.
This was not simulated. The damage you hear is real.
Every crackle, skip, and collapse is the sun’s fingerprint, captured in real time as the song slowly deteriorates.
The resulting audio aired as a radio spot with a simple message: if the sun can do this to a song in minutes, imagine what it’s doing to your skin.
By turning a piece of music into physical proof of harm, the work transforms comfort into caution. It doesn’t just tell people about sun damage, it lets them hear it, feel it, and remember it.