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Gold Award
PAIN IN COLOR
PANTONE
South Korea
2026
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Entrant Company
Hongik University
Launch Country
South Korea
Program
Clio Health 2026
Advertiser Category
Student
Category
Health Equity
Bruises are often the first visible evidence of violence. But on darker skin, they are far less visible — and too often ignored. Pain in Color redefines how we see bruises by turning them into a universal color language. Using Pantone, the global authority on color, we mapped the progression of bruises into standardized shades, making invisible pain recognizable. By giving bruises a name and a code, we transform overlooked marks into visible evidence — and bring hidden violence into the light.
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