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Shortlist Award
Smärta - Make yourself uncomfortable
NABA, Nuova Accademia di Belle Arti
Italy
2026
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Entrant Company
NABA, Nuova Accademia di Belle Arti
Launch Country
Italy
Program
Clio Health 2026
Advertiser Category
Student
Category
Health Equity
We chose to submit this project to the Clio Health category as it sheds light on a widely overlooked condition that affects millions of people: fibromyalgia, an invisible illness that is still not fully recognized as a disability in many workplaces. Our insight revealed that people living with fibromyalgia face daily challenges, chronic pain, fatigue, and the constant need for adjustment, yet these struggles often remain unseen and misunderstood, leading to a lack of support both socially and professionally. To bring this reality to life, we reimagined IKEA’s best-selling office furniture, redesigning them to reflect the physical and emotional strain of working with fibromyalgia. Familiar products were transformed into powerful conversation starters, making the invisible visible in a relatable and tangible way. The cost of each product mirrored the average monthly expenses a person with fibromyalgia spends on treatment, reinforcing the hidden burden they carry. The activation invited people to engage with the installations and discover the stories behind them, while a QR code directed users to a platform where they could learn more and sign a petition advocating for the official recognition of fibromyalgia as a disabling condition. By turning everyday objects into symbols of an unseen struggle, the project aimed to drive awareness, empathy, and systemic change.
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