Entry Type
Direct-to-Professionals: Unbranded
Launch Country
United Kingdom
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
In a time when many physicians switched off whenever Covid-19 was mentioned we need a way of grabbing their attention and telling an important story. Our solution was to create a world between a hospital and a pinball machine, where the ever present threat of Covid -19 was represented by marauding steel ball that could strike at any time. Filmed inside a real 1960s pinball machine, the combination of live action and animation helped the film made a big impact.