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Gold Award
COVIDBALL
AstraZeneca
United States
2026
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Entrant Company
21Grams
Entry Type
Direct-to-Professionals: Unbranded
Launch Country
United Kingdom
Program
Clio Health 2026
Program
Traditional Mediums
Advertiser Category
Pharmaceutical
Medium
Design Craft
Category
Art Direction
In a time when many physicians switched off whenever Covid-19 was mentioned we need a way of grabbing their attention and telling an important story. Our solution was to create a world between a hospital and a pinball machine, where the ever present threat of Covid -19 was represented by marauding steel ball that could strike at any time. Filmed inside a real 1960s pinball machine, the combination of live action and animation helped the film made a big impact.
Credits

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