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Shortlist Award
Smile You Son of a... (Jaws 50th Collage)
Universal Studios
United States
2026
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Entrant Company
Anthony Petrie Print and Product Design, Inc.
Launch Country
United States
Program
Clio Entertainment 2026
Industry Type
Theatrical
Medium
Key Art Craft
Category
Use of Illustration
Created in celebration of the 50th anniversary of JAWS, this poster depicts the shark as a fragmented collage of debris of metal shards, wreckage, and coastal imagery, assembled into a dynamic, aggressive form. The creative approach uses deconstruction and mixed-media to evoke chaos and hidden danger beneath the surface and hints at the penultimate scene of the movie (thus the title "Smile You Son of a...). It reflects the film’s theme of an unseen, unstoppable threat terrorizing a seaside community and echoes the film's legacy of lasting fear of the ocean, by reimagining the shark as a symbol of lurking, collective anxiety.
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