Jeep and the Jurassic franchise reunited in 2025 for Jurassic World: Rebirth, building on one of the most iconic automotive partnerships in film history. Since audiences first watched Dr. Ian Malcolm escape danger in a Jeep Wrangler in the original Jurassic Park, the two brands have continued to evolve their collaboration through memorable campaigns. With Rebirth, they set out to create their most ambitious partnership yet. The custom full-length spot featured the largest number of dinosaurs ever incorporated into a co-branded campaign, transforming the Jeep Wrangler from an everyday vehicle into an essential character in the story. As it traverses a prehistoric landscape, the Wrangler encounters an expansive roster of dinosaurs—from Velociraptor, Tyrannosaurus, and Spinosaurus to Titanosaurus, Quetzalcoatlus, Compsognathus, and the fan-favorite baby Aquilops. Every species was brought to life through bespoke visual effects by Industrial Light & Magic (ILM), the Academy Award-winning studio whose work has defined the Jurassic franchise for decades. By combining cinematic storytelling and world-class visual effects, Jeep and Jurassic World: Rebirth delivered their boldest collaboration to date.