When rumors of a certain someone performing at this year’s halftime show flamed out, DQ saw it as a golden opportunity to deliver. So, we paired up two pro football players to form Taylor & Swift, the headliners for an epic Halftime Feast fans can cater while they watch the big show. Then we announced the partnership as if Tyrod and D’Andre were global pop stars taking the world’s biggest stage. The campaign took social media by storm during Super Bowl week, catapulting DQ to the top of QSR social conversation and generating mass interest in the new star of their menu.