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Shortlist Award
Alive CAST
K LEAGUE ASSIST, Hana Financial Group
South Korea
2026
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Entrant Company
K LEAGUE ASSIST
Entry Type
Teams, Leagues, Governing Bodies, & Associations
Launch Country
South Korea
Program
Clio Sports 2026
Medium Type
Professional
Medium
Innovation
Category
Social Good
ALIVE CAST is an AI-powered in-stadium audio commentary service that enables visually impaired football fans to experience live matches in real time. Developed by K League Assist Foundation, the system uses five stadium cameras and AI-powered match analysis to track players, the ball, and referees, transforming live match situations into audio commentary delivered through dedicated receivers with less than one second of delay. Following successful pilot matches in 2025, the service is expanding into regular operation across K League stadiums. By transforming accessibility into matchday infrastructure, ALIVE CAST helps visually impaired fans experience the same moments, emotions, and atmosphere as everyone else in the stadium.
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