Gold
Award
The Sweetest Punishment
IHOP
United States
2026
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Entrant Company
Deutsch
Entry Type
Product/Service
Launch Country
United States
Program
Clio Sports 2026
Medium Type
Professional
Medium
Public Relations
Category
Use of Athlete/Talent/Influencer
IHOP transformed fantasy football's viral 24-Hour Challenge into The Sweetest Punishment, partnering with NFL superstar Malik Nabers to turn one of the sport's most infamous fan rituals into a shareable brand experience that drove conversation, user-generated content and restaurant visits.
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