For Season 3 of 24 in 24, the competition moved into a world where time, pressure, and performance collide. Shot inside an abandoned IKEA transformed into a surreal culinary arena, the spot captures chefs racing against the clock inside custom plexiglass cubes. Through stylized visuals, layered reflections, and the show’s signature ticking clock, the campaign turns cooking into a high-stakes visual spectacle where every move and every second counts.