Google Pixel Cam The first live broadcast of a professional football match using integrated smartphone cameras. The Pixel Cam transformed the live broadcast of women’s football by integrating Google Pixel 10 smartphones directly into professional TV production. As title sponsor and official partner of the Google Pixel Women’s Bundesliga, Google Pixel set out to address a visibility challenge within the sport. While men’s matches are often covered with more than 20 camera angles, women’s matches typically rely on only four. For the 2025/26 season opener, Pixel devices were deployed behind the goal, next to the bench and at pitch side, capturing handheld in-game footage and feeding it directly into the live TV signal. The result was the first live broadcast of a professional football match using integrated smartphone cameras. Fans experienced the game from new perspectives that traditional broadcast setups could not easily capture. Broadcast became Broadercast – creating a more immersive viewing experience and helping reveal the speed, intensity and emotion of women’s football. Since then, the Google Pixel Cam has become part of many matchday broadcasts, helping close the visibility gap in women’s football by transforming how the game is experienced.