Deutscher Sparkassen- und Giroverband e. V. & S-Communication Services GmbH: Schwein gehabt - Horror Game by Sparkasse

Shortlist Award

Schwein gehabt - Horror Game by Sparkasse

Deutscher Sparkassen- und Giroverband e. V. & S-Communication Services GmbH

Germany

2026

Entrant Company

Jung von Matt

Entry Type

Product/Service

Launch Country

Germany

Program

Clio Sports 2026

Medium Type

Professional

Medium

Public Relations

Category

Corporate Image

A crazy girl with an insatiable lust for new toys, armed with a massive hammer, relentlessly hunting down the sweetest of piggy banks. No, not the next Hollywood horror blockbuster, but the making of the Sparkasse, Europe’s largest banking network, redefining branded entertainment with a fully-fledged video game, rated 16+, in Fortnite. Because how else do you surprise young people, saturated by advertising, and convince them that finance and saving money really aren’t that scary?

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