FANDOM FEAST is a “front-row experience” that begins by ordering your favorite idol’s bespoke menu combo. Fans join live streams with their idols in real-time to eat together, creating a new kind of engagement through the screen. The bespoke meals were curated and named by the idols themselves. By imbuing their personalities and real-life tastes, they created menus that felt uniquely “them,” driving fans wild. The live streams reimagined a uniquely Japanese fan ritual—eating together with acrylic figures of idols. This was elevated into the FANDOM FEAST experience that brought your favorite idols to your screen, in real-time, in real-life. Fans could interact and chat with their idols. Idols demonstrated their favorite ways to enjoy the meals—prompting fans to follow along. McDonald’s partnered with celebrities who have large, passionate fandoms to create menus filled with their favorite foods—a revival of the “celebrity meal.” Each celebrity personally curated the content and names of their set. These exclusive meals were sold only through the app, while promotional videos introducing the menus were shared on social media, instantly igniting excitement. We elevated this idea into a more immersive experience. The key was live streaming. The bespoke meals were not an entry point, to which we created the FANDOM FEAST experience where fans could eat the same menu, at the same time, with their favorite idols. Rather than ending with a simple transaction, this became a new form of entertainment commerce—where the excitement truly begins after the food is purchased.