To celebrate the launch of PRAGMATA, which became Capcom’s all time highest-rated game, Fluid were tasked with the creation of 120 ultra-limited edition influencer kits - delivering an innovative masterpiece dubbed “one of the most insane ever created.” PRAGMATA’s game world is defined by technology, uncertainty, and survival. Leaning into the game’s core themes of advanced tech, material transformation, and replication, the kit was designed as a highly engineered, multi-layered experience with a futuristic aesthetic, bringing the world of PRAGMATA into the physical realm via a complex and immersive build. Fusing concept and craft, the outcome reflects both the ambition of the title and the innovation behind it. The kit mixes cool sci-fi and cute content/imagery, with a theme of light running throughout its design. Informational graphics guide recipients through the unboxing experience and content, akin to an overseeing AI. Built around a central LED display case, conceived and branded as if from the game’s lunar research station, the kit features a futuristic automated door/tray and LED lights to deliver content. A magnetised lid panel on the fitment is designed to look like the control panel of a spaceship. When removed, it reveals a further two ‘Secret Boxes’ of content: a set of ultra-premium Copic marker pens, playing on Diana’s drawings; four bag/keychain charms in differing materials, including glow-in-the-dark details, nodding to the Lababu trend; and an array of sticker sheets, all presented within individual futuristic sealed mylar sleeves. The fitment sits on top of an underlying foam structure, within a bellyband featuring campaign imagery and foldout key art, revealing a USB-powered LED desk light featuring Diana and Hugh standing on the moon. The kit also features a unique digital device, magnetically attached to the case lid, which recipients activate to reveal a programmed slideshow introducing the game’s protagonists and editioning. Recipients are also able to reprogramme the device to display their own content alongside the re-usability of the display case. As with all Fluid kits, every detail has been carefully considered to echo the narrative, environment, and mechanics of the game. The result? A masterpiece conceived and created within an ultra-tight schedule, delivering a standout unboxing experience that truly captured the attention of recipients, media and wider audiences - gamers or otherwise.