The home entertainment campaign for F1 was designed to extend the energy and immersion of the theatrical release by bringing audiences deeper into the world of Formula 1. Built around the film’s authentic production approach and unprecedented access to real F1 environments, the release focused on behind-the-scenes storytelling, exclusive content and cast-driven moments. As Formula 1 continues to grow as a global cultural phenomenon, the campaign connected with both longtime racing fans and mainstream entertainment audiences by emphasizing realism, speed, spectacle, and insider access.