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Entrant Company
Rai Radiotelevisione Italiana
Launch Country
Italy
Program
Clio Entertainment 2026
Industry Type
Broadcast TV
Medium
Audio Visual: Brand Promo
Category
Sports
The promo portrays the birth of the Milano Cortina 2026 Games as a fusion of opposites: the cold of winter and the inner fire of the athletes flow through iconic Italian landscapes, ultimately converging into the Olympic logo. Its meaning lies in a latent energy that does not destroy but transforms: human passion ignites winter itself, turning cold into the very space of emotion and competition.
The project was created through a seamless integration of AI-driven visual generation and high-end CGI, with detailed 3D modeling bringing environments and athletes to life. Artificial intelligence enhanced motion, textures, and transitions, amplifying realism while preserving the creative vision.