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Shortlist Award
GET GHOSTFACED - TIKTOK FILTER
Scary Movie 6
United States
2026
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Entrant Company
ARSONAL
Launch Country
United States
Program
Clio Entertainment 2026
Industry Type
Theatrical
Medium
Digital, Mobile & Social Media
Category
Digital & Mobile
Subcategory
Augmented, Mixed, Virtual Reality
To celebrate the return of the Scary Movie franchise, we built the “Get Ghostfaced" interactive TikTok filter, designed to inject the film's iconic humor directly into user-generated content. Instead of a standard face-mask filter that alters the creator's appearance, this effect leverages augmented reality to drop Ghostface himself directly into the user's camera frame. By treating Ghostface as a live co-star, the filter transforms ordinary TikToks into collaborative, comedic sketches. Users can instantly cycle through three distinct physical mask variations that spoof the franchise’s most legendary tropes, unlocking specialized interactive behaviors: SAY WAZZZUP: Triggers the classic, tongue-out expression, allowing users to recreate the infamous, generation-defining phone call with Ghostface right over their shoulder. A 3D tongue is mapped to the user’s mouth and is triggered upon opening of the mouth. GET LIT: Swaps in the iconic, stoned expression, letting creators "blow smoke" and vibe alongside horror's most chaotic slacker. As users open their mouths to “blow smoke”, the effect is triggered to have smoke blow from the creator’s mouth and ears. DANCE: Drops Ghostface into a hilarious, high-energy groove, inviting the community to showcase their best moves alongside cinema's favorite masked killer.
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