How do you deliver a final campaign activation for fans of today's biggest streaming series that lives up to the huge hype around Stranger Things? And how do you manage to attract maximum attention during the most competitive advertising period of the year, the Christmas season? By combining global fan hype with German Christmas market culture. With the Hawkins Christmas Market, we turned viewers into participants. With an unprecedented mix of OOH, event, and fan culture marketing stunt – featuring a consumer products shop, fan shops, and live performances. The result? The biggest attraction in December 2025. Over 150,000 visitors who spread an incredible flood of content. Including countless unpaid influencers with millions of followers. Probably the longest queues since Berghain and Labubu. And Christmas mugs that experienced their own hype and were sold by the hundreds on eBay. The Hawkins Christmas Market.