The 20th anniversary campaign for Supernatural reintroduced the series through a modern, digital-first lens. Built for digital and social platforms, it combined refreshed 3D graphics with a custom shoot that offered new perspectives on iconic elements like Baby (the iconic 67’ Chevrolet Impala), props, and costumes. A dedicated trivia video invited fans to test their knowledge, while additional videos and content encouraged audiences to rediscover and celebrate the show in a way that felt both nostalgic and newly relevant.