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Shortlist Award
Better than a Boyfriend
T-Mobile
United States
2026
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Entrant Company
NBCUniversal
Launch Country
United States
Program
Clio Entertainment 2026
Industry Type
Broadcast TV
Medium
Partnerships & Collaborations
T‑Mobile called up Bravo and Summer House’s Lindsay Hubbard to show fans that she’s putting her boyfriend troubles aside because being with T-Mobile comes with perks that actually deliver, like $5 movie tickets, no-fee food delivery, $25 concert tickets, exclusive access at events and more! It’s way better than a boyfriend. The campaign expands with “Goodbye Activated Lindsay,” a podcast spoof featuring Las Culturistas hosts Matt Rogers and Bowen Yang, who join Lindsay to unpack her newfound sense of calm thanks to her “best long-term relationship yet,” T‑Mobile. Together, they reflect on how Lindsay is finally getting the treatment she deserves with the brand’s member benefits, and how they keep her from getting “activated,” a term she famously coined for when she’s on the verge of losing it. With hilarious mini-me dolls, the trio say goodbye (literally) to “Activated Lindsay,” as well as Matt and Bowen’s “Activated” personas, realizing that with T‑Mobile, they have access to the same member benefits as Lindsay!
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