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Entrant Company
BarkleyOKRP
Launch Country
United States
Program
Clio Entertainment 2026
Industry Type
Games
Medium
Partnerships & Collaborations
To engage Gen Z, The Salvation Army bypassed traditional sponsorships and engineered a system-level collaboration built natively inside the Roblox virtual economy. Partnering directly with leading platform developers, Thrift Score embedded a fully functional secondhand economy for digital skins seamlessly into high-traffic Roblox worlds like Seaboard City and My Avatar. Then, instead of using platform creators like PrestonPlayz and BriannaPlayz as standard marketing endorsers, the collaboration integrated them directly into the store mechanics as active inventory donators. These creators designed exclusive virtual apparel and dropped their custom items straight onto our digital shelves. By working together to establish a live virtual thrift store driven by real thrift mechanics, including scarcity, community donation, and rotating user drops, this unique partnership turned digital gaming culture into a powerful traffic driver for physical retail.