The Salvation Army introduced something entirely new to the metaverse: a fully functional, system-level resale economy on Roblox. While most brands build isolated virtual ghost towns, Thrift Score natively embedded an interactive secondhand retail hub directly inside pre-existing, high-traffic Roblox games across the platform. Bypassing system limitations that restrict peer-to-peer gifting, the storefront introduced a true thrift ecosystem to a generation of digital-native shoppers. Racks constantly rotated an unpredictable mix of premium items from major fashion brands, limited-edition apparel drops from top platform creators, and a pool of user-donated skins. By translating the real-world mechanics of thrift, including impermanence, scarcity, and the thrill of the hunt, into a live virtual thrift store of secondhand digital skins, the activation successfully turned digital fashion into a massive foot-traffic driver for physical retail.