The Mandalorian and Grogu are well-known...as a streaming series, so how do we make their theatrical debut feel larger than life in the OOH landscape, while staying true to the franchise? We focused on a fan-favorite character trait (Baby Yoda loves his snacks) and transformed the Marriott in Times Square into a classic in-theater popcorn machine. Resulting in a visual spectacle that even Mando himself (Pedro Pascal) had to see in person.