The Legend of Sweetfeet is a cinematic branded short created for the Cadillac Escalade IQ. Inspired by an original folklore character born in the comment sections of my Instagram posts, the film follows Sweetfeet’s seasonal transition from biking through New York City to finding a new modern chariot in the Escalade IQ. Blending fashion editorial, narrative filmmaking, portraiture, and subtle comedy, the project reimagines luxury automotive storytelling through mythmaking—transforming product features into pieces of urban legend while preserving the personality and humor that made Sweetfeet beloved in the first place.