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Shortlist Award
The Caretaker
Xbox
United Kingdom
2026
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Entrant Company
McCann London
Launch Country
United Kingdom
Program
Clio Entertainment 2026
Industry Type
Games
Medium
Branded Entertainment Content
Category
Film
A global brand film for Xbox Game Pass told from the perspective of a character nobody had seen before: the caretaker who resets game worlds between each play. This film introduces Norman P. Chambers, a humble custodian of Xbox Game Pass, who cleans, repairs, and prepares game worlds for another day of play. We follow him as he tidies up across spaceships, battlefields, sports stadiums, and zombie-infested villages.
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