As New York Yankees games became increasingly fragmented across networks and streaming platforms, fans were left wondering where to watch their team. "Larry David Says YES" turned that shared experience into comedy by pairing lifelong Yankees fan Larry David with iconic broadcaster Michael Kay. Together they captured a challenge every New York fan recognized while reminding audiences that YES has been the home of Yankees baseball for 25 years. Produced on a tight timeline and regional budget, the campaign became an instant cultural conversation, generating widespread media attention while driving significant increases in viewership and streaming subscriptions. By acknowledging the problem instead of ignoring it, YES reinforced its position as the network that understands Yankees fans best.