In Spider-Man: Brand New Day, Spider-Man sightings are tracked through a digital platform that was custom-built by Ned Leeds to monitor the web-slinger’s every move. To help promote the upcoming film, we brought the Spidey tracking experience to life with Spidey Tracker: a fully fleshed-out and interactive digital counterpart to the platform built for the film. Designed to be the central hub for the overarching global promotional campaign, Spidey Tracker gave fans an opportunity to fully immerse themselves in the movie’s world and offered them a platform where they could track sightings, explore an ever-evolving map, uncover new clues, access exclusive content, and experience elements of Spider-Man’s story that normally wouldn’t extend out of the theater.