Created as part of my Art Direction track at **book180 during the Spring 2026 semester**, **#ProveIt** is a speculative integrated campaign for Tinder that explores how dating apps can build trust in the age of AI-generated profiles. Centered around a proposed in-app feature that lets users optionally verify profile claims through photos, videos, or voice recordings, the concept reimagines authenticity as an engaging conversation starter rather than a simple security measure. Developed independently for educational purposes, the project demonstrates creative strategy, product thinking, and integrated campaign design.