The NFL Germany Game is the perfect stage to connect with international fans — but in 2025, we – the Tampa Bay Buccaneers – weren't on the field. So how did we win without playing? We took a culturally rooted approach. Instead of competing in the stadium, we connected Tampa Bay culture with Berlin’s. And because culture lives through food, we created the Döner Kebuc — a bold fusion of Berlin’s döner kebab and Tampa Bay’s Cuban sandwich that won fans’ hearts and dominated headlines across TV, press, and social all weekend.