To launch Now You See Me: Now You Don’t, Lionsgate partnered with Pretty Big Monster and Snapchat to create the first mind-reading Snapchat lens. This immersive augmented reality Lens put users in the front row seat at their very own magic show. Rather than simply promoting the film, the experience invited fans to step inside its world through an interactive illusion that unfolded in real time. The Lens also became part of the film's marketing campaign, with its stars Jesse Eisenberg and Justice Smith, using it to challenge fans and showcase the illusion across social media.