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It: Welcome to Derry Bus Shelter
HBO Max
United States
2026
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Entrant Company
HBO Max
Launch Country
United States
Program
Clio Entertainment 2026
Industry Type
Streaming
Medium
Out of Home
Category
Bus Shelter
When a Pennywise statue installed atop an IT: Welcome to Derry bus shelter was unexpectedly stolen, HBO turned the incident into a fan-driven marketing moment. By embracing the chaos through social media, earned media, and a surprise appearance from Pennywise himself, a traditional transit placement evolved into an unforgettable extension of the campaign.
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