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Shortlist Award
Blind Woman Does the Blind Challenge Better
Molly Burke
United States
2026
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Entrant Company
Molly Burke Corp.
Launch Country
United States
Program
Clio Creator 2026
Medium Types
Creator
Categories
Public Relations
Categories
Real Time Response
When Prada sent Molly a PR gift the same week Emma Watson performed a "blind challenge" for the brand, Molly filmed her own version — same outfit, same set, same task, done for real. The unsponsored side-by-side became one of the most talked-about beauty moments of the year, racking up 11 million views and turning a routine gifting mailer into an unscripted masterclass in what blindness actually looks like.
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