Shortlist
Award
WICKED FOR GOOD x P&G Partnership
Universal Pictures
United States
2026
Share:
To see entry media,
create an account
or
log in.
Logging in grants access to Advanced Search
and more Entry Details.
Wicked x Olay Body ...Wicked x Olay Body ...
Wicked x Secret ...Wicked x Secret ...
Wicked x Olay Face...Wicked x Olay Face...
Wicked x Gain...Wicked x Gain...Entrant Company
Universal Pictures
Launch Country
United States
Program
Clio Entertainment 2026
Industry Type
Theatrical
Medium
Partnerships & Collaborations
The Wicked: For Good collaboration between Universal Pictures and Procter & Gamble reimagined what an entertainment partnership can be. As the largest entertainment collaboration in P&G's history, it united nine beloved household brands—Gain, Swiffer, Febreze, Cascade, Dawn, Olay, Olay Body, Secret and Crest—around a single cultural phenomenon, bringing the world of Wicked into consumers' everyday lives.
One film. Nine Brands. One partnership that brought the magic of Oz home.
Executions
To see entry credits,
create an account
or
log in.
Logging in grants access to Advanced Search and more Entry Details.
Duplicate statues available now
Buy a Statue in
Partnerships & Collaborations
to Celebrate Your Team
Related Winners
Entrant Company
Wieden+Kennedy
Industry Type
Games
Medium
Fan Engagement
Category
Partnerships
Launch Country
United States
Entrant Company
AV Squad
Industry Type
Theatrical
Medium
Audio Visual: Trailer
Launch Country
United States
Entrant Company
MUBI
Industry Type
Theatrical
Medium
Audio Visual: Trailer
Launch Country
Germany
Gaming
by David Gianatasio
by David Gianatasio
Film and TV
by Shahnaz Mahmud
by Shahnaz Mahmud
Fashion and Beauty
by David Gianatasio
by David Gianatasio
Fashion and Beauty
by Shahnaz Mahmud
by Shahnaz Mahmud
