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IT: Welcome To Derry
HBO MAX
United States
2026
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Entrant Company
HBO Max
Entry Type
Horror & Thriller
Launch Country
United States
Program
Clio Entertainment 2026
Industry Type
Streaming
Medium
Audio Visual Campaign
Category
Audio Visual: Campaign
Through a carefully crafted series of teasers, trailers, and episodic content, we built a campaign around what audiences wanted to see the most but wouldn't see right away...Pennywise...in order to maintain both the mystery and the anticipation throughou the run of show.
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