Netflix became the Official Entertainment Partner of Mumbai Indians and Sunrisers Hyderabad during IPL (India’s leading sports event), and built the partnership around one idea: entertain the players, not just sponsor them. Mumbai Indians' Rohit Sharma sat back and watched Netflix while Sunil Grover (a renowned mimicry artist) impersonated him for the campaign's launch. Sunrisers Hyderabad's Travis Head, Abhishek Sharma and Ishan Kishan starred in the music video "Chill Slowly Slowly," and dozens of reels with other players across both teams swapped typical ad shoots for fan trends and Netflix watchlist led content. The ecosystem crossed 200M+ views and 150K+ pieces of fan-made content across the season.