INECO used professional tennis as a cultural platform to address inclusion beyond sport. By integrating a collection system into the Road to the Australian Open, the campaign transformed a routine action into a purposeful disruption that captured global sports attention. This visibility allowed the message to travel beyond traditional advocacy spaces, positioning sport as a bridge between performance and social impact. The initiative repurposed tennis balls to reduce classroom noise, improving learning conditions for children with autism. In doing so, it demonstrated how sport can surface inequalities and activate concrete solutions that extend its influence into everyday life and education.