This is not your friendly neighborhood Spider-Man. Spider-Noir introduces a jaded, retired hero reluctantly pulled back into action—starring Nicolas Cage in his first television role. Our campaign challenge: let the world know this series is available in two distinct, equally essential versions—Authentic Black & White and True-Hue Full Color. We branded each format with its own identity and wove that choice into every element of the campaign. Teasers ran in both versions. Out-of-home went monochrome. Social and digital takeovers let fans pick a side. Media partners mirrored the on-platform experience. From stylish, breakthrough trailers to IRL "Spider Sightings" across the Empire State Building, NYC taxi cabs, and Amazon's own ecosystem, every touchpoint introduced a Spider-Man unlike any before—and made sure audiences knew exactly how they wanted to watch him swing back into action.