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Award
Saturday Night Live UK Launch Campaign
Saturday Night Live UK
United Kingdom
2026
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Entrant Company
Sky UK limited
Launch Country
United Kingdom
Program
Clio Entertainment 2026
Industry Type
Broadcast TV
Medium
Integrated Campaign
Saturday Night Live UK launched as a new British cultural event with a campaign that embedded the show’s iconic title into the fabric of modern Britain. Brought to life across OOH, film, social, PR and reactive content, the idea gave the show an unmistakably British identity. It turned every episode into a live cultural moment and generated more than 200 million organic video views.
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