Shortlist
Award
A Non-Sports Girlie's World Cup
YouTube/FIFA
United States
2026
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Behind-the-Scenes Comedy Skit: "Korean Mom's World...Behind-the-Scenes Comedy Skit: "Korean Mom's World...
Official @YouTube x @Jeenie.Weenie Co-Branded Laun...Official @YouTube x @Jeenie.Weenie Co-Branded Laun...
YouTube Shorts Viral Series (13 Episodes)...
YouTube Shorts Viral Series (13 Episodes)...YouTube Shorts Viral Series (13 Episodes)...YouTube Shorts Viral Series (13 Episodes)...YouTube Shorts Viral Series (13 Episodes)...YouTube Shorts Viral Series (13 Episodes)...Entrant Company
Jeenie Media Inc.
Launch Country
Canada
Program
Clio Entertainment 2026
Industry Type
Streaming
Medium
Digital, Mobile & Social Media
Category
Social Media
Subcategory
Use of Influencer & Talent
To bring the 2026 FIFA World Cup to a new generation of viewers, YouTube and FIFA teamed up with creator Jeenie Weenie for a platform-native, multi-format campaign. Leaning into her authentic "non-sports girlie" perspective, Jeenie brought the tournament to life through her signature chaotic travel comedy across a series of viral Shorts and an immersive long-form vlog. By focusing on stadium culture, fan energy, and on-the-ground travel through her unique lens, the campaign generated over 135 million organic views, turning non-sports fans into passionate World Cup viewers.
Executions
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