Bold self expression is banned across thousands of French schools. A regulation that stands in complete opposition to NYX Professional Makeup France’s ethos of being unapologetically unique through makeup. So, it set out to find a place where such expression was celebrated. And Netflix’s ‘Wednesday’ was just the place. For the launch of the show’s second season, Netflix France and NYX PM created a makeup class inside Wednesday Addams’ world that was made to unteach discretion through killer looks. The Class in Unapologetics was a 360 campaign where every student enrolled was taught to wear looks that were entirely, unapologetically expressive. The bolder, the better.