For nearly a decade, Stranger Things fans have been piecing together Hawkins. From fan theories and Easter eggs to fan fiction and filming locations, they've looked for ways to get closer to a world they'd only ever seen on screen. The Microsoft Flight Simulator x Stranger Things DLC promised a world-first: a fully explorable 1:1 recreation of Hawkins. But with one of entertainment's most fiercely protective fanbases, authenticity was everything. This couldn't just be inspired by Stranger Things. It had to feel like it genuinely belonged in Hawkins, circa 1986. Known for government cover-ups, missing persons and interdimensional horror, Hawkins is the last place you'd book a sightseeing tour. So, with the help of the Duffer Brothers, we launched one: Hawkins Heli-Tours. An in-universe 1980s travel agency secretly operating as Murray Bauman's covert pilot recruitment drive, the campaign unfolded across film, hotline, microsite, experiential, digital OOH, social, PR, audio, interactive and gameplay, transforming the DLC launch into a Stranger Things conspiracy fans could uncover for themselves, and a new chapter of the Stranger Things universe they could finally step inside.